Traid
Traid is a London based charity that has a circular and sustainable approach by selling second-hand clothing and other items to raise funding and reduce the negative impact of fast fashion.
"A world in which the clothes we produce, consume and wear
do not harm people or planet." - Traid's Vision Statement
Concept Project | 1 Week Sprint | UI Designer | Responsive Design | Solo | Non-profit
Brief
Create a responsive design for 3 viewports sizes in high-fidelity.
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Documenting the style-guide, and the project processes to include in a final presentation.
Use various UI techniques & tools to build and design a new brand design, such as mood board, word association, Adobe Colour and Google Font.
Conduct a UX/UI Audit to spot areas of improvement and to understand the needs and goals of the company.
Improve the all-inclusive experience through the redesign of the user interface.
Process
Brand Design & Research
Creating a new brand for Traid.
Design
Sketches & low-fi wireframes.
Develop
Design iterations, developing into hi-fi prototype.
Used various methods such as word association and mood boarding to start researching and creating a sense of what the brand design could be.
Formed ideas and came up with ideas for how the design of the screens may look.
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Restructured the information architectural contents.
User interface iterations, included adding colour, type-face, and font styles.
Iterations of the Landing page from sketch to high-fi
Conclusion
Reflections
As this project was really free-reigned, I got to design the brand however I liked. I thought this was a really fun project, and I am looking forward to doing more UI projects.
I specially really enjoyed doing the moodboarding, I found it intriguing to see all the designs in the market as well as concept designs too.
Image of my moodboard, which includes inspirational ideas from the warehouse industrial look of East London, mobile app designs which I liked the eye catching, bright colour scheme of, other fashion e-commerce brands with brand values that I like, youtube influencers with colourful and earthy coloured aesthetics, and colour palettes that I got from the pictures above using Adobe Colours and Coolors.
Final Prototype
Picture of landing page mock up design. Showing how this page would look in responsive design.